Case Study Categories: Media Strategy

Mantech

Mantech

Campaign DesignMedia StrategyVisual Identity

Always Advancing

In 2022, following its acquisition by Carlyle’s Global Private Equity, Mantech embarked on a strategic transformation to reposition itself as a digital-forward organization. While traditionally known for engineering excellence, the company was looking to highlight its expanded capabilities in digital services such as cybersecurity and artificial intelligence. With expertise spanning cybersecurity, AI/data analytics, IT modernization, and systems engineering, the company needed to build on its reputation for delivering secure, mission-critical technology solutions across C5ISR, cloud migration, logistics, and lifecycle operations.

Shifting to a digital-first innovator

Early initiatives—including external market research and a website redesign—helped initiate the shift in perception and identify key areas for growth. As the company’s vision evolved, it became clear that a more comprehensive brand strategy was needed to fully express its future direction. Mantech recognized the opportunity to redefine its brand identity, reshape market perception, and guide internal culture through transformation. To achieve this, the company turned to Grafik.

Standing at the center of the new brand expression is a mantra created by Grafik—a bold rallying cry that honors Mantech’s 50+ year legacy while embodying its relentless innovation and mission-first focus.

To maximize external impact, Grafik designed a full suite of creative assets for a high-visibility Metro Center station takeover in Washington, DC—a campaign featuring more than 200 ad placements across 13 unique formats. The refreshed identity came to life in one of the city’s busiest transit hubs, amplifying Mantech’s bold new presence at the heart of the nation’s capital.

Grafik also designed a full suite of branded collateral to ensure consistency and impact across every touchpoint. This included a flexible system of supporting brand patterns and a custom-designed icon suite to bring clarity and cohesion to complex content. Comprehensive brand guidelines tied everything together, giving Mantech the tools to maintain a strong, unified presence moving forward.

To spark excitement internally, Grafik designed custom employee swag kits that brought the new brand to life. Each kit was packed with bold, high-quality items that reinforced pride, unity, and Mantech’s forward-focused identity.

Outcome

The refreshed brand launch made a clear impact inside and out. Employees quickly embraced the new identity, energized by bold visuals and branded experiences that brought the cultural shift to life. Outside the organization, Mantech’s Metro Center takeover turned heads and signaled its digital-first direction. According to Mantech, the Grafik-designed creative sparked strong engagement and visibility, reinforcing its role as a forward-looking tech partner. The result: a sharper, more modern brand that honors its roots while successfully repositioning itself as a leader in digital services ready to meet the brand—and mission—needs of tomorrow.

Shift5

Shift5

Campaign DesignIntegrated MarketingMedia StrategyWeb Strategy & UX

Neutralizing GPS Spoofing and Jamming

GPS spoofing and jamming are escalating threats to both national security and commercial transportation. These malicious acts create navigational errors that can compromise operational safety, especially in contested or congested geographies. Shift5 developed their GPS Integrity Module, a sophisticated, multi-faceted solution, to detect GPS spoofing attempts and alert operators, ensuring the safety and reliability of navigation systems.

Our role was to launch this solution to market, positioning Shift5 as a domain expert and building momentum with audiences ranging from military leadership to commercial fleet operators.

Shift-5-Case-Study-Neutralizing-GPS-Spoofing-and-jamming-Grafik
Shift-5-Case-Study-Overview-Grafik

Solution

We delivered a cross-platform campaign designed to:

Establish Shift5 as a thought leader in GPS spoofing and electronic warfare

Introduce a differentiated, novel product with clear utility and urgency

Drive awareness and demand across both in-market and future-facing audiences

What made it work

Collaborative ABM strategy

Grafik partnered with Shift5 to activate a targeted, account-based marketing strategy on the 6Sense platform. Together, we used real-time intent data and audience segmentation to identify, prioritize, and engage high-value defense and aviation accounts. This collaboration ensured messaging was aligned to buying stages, tailored to key decision-makers, and deployed efficiently across channels—maximizing impact and minimizing waste.

Shift5-ETA-or-ETAin't-Case-Study

Headlines such as “Deception Denied” and “ETA or ETAin’t?” 
gave voice to a complex issue, connecting the dots between threat and solution in a way that felt grounded and urgent.

Shift5-Deception-Denied-Maintain-GPS-integrity-with-on-board-OT

CreativE with purpose

We evolved Shift5’s visual identity to suit campaign needs while staying true to the core brand. Each asset was designed to work across display, social, and direct placements in industry publications—highlighting technical capabilities that are often hard to illustrate.

Multi-channel execution

From high-intent channels like Google Search, LinkedIn, and Defense News to broad awareness plays on Reddit and geofenced events, we reached both defense and commercial aviation decision-makers where they naturally engage.

Content that built credibility

Explainers, whitepapers, and lead-gen tools gave prospects multiple entry points—allowing Shift5 to guide buyers through an unfamiliar category at their own pace.

Shift5-Social-Post-Case-Study-ETA-or-ETAin't
Shift5-Social-Post-Case-Study-Deception-Denied
Shift5-Turn-Sensor-data-into-actionable-intelligence
Shift5-Observe-OT-Data-For-GPS-Integrity
Impact


3.3m

impressions across all paid social media


104

additional leads from Aviation Week Placement


49

qualified leads from LinkedIn Content

Shift5-Case-Study-Reddit-emerged-as-the-most-efficient-channel

Reddit emerged as the most efficient channel, driving volume and reach at the lowest cost


1132

target accounts reached, including Boeing, Lockheed Martin, and American Airlines


6.76%

CTR on Google, with strong engagement around GPS Spoofing and EW Keywords

Outcome

Through a tightly coordinated ABM approach, Grafik and Shift5 leveraged the full potential of 6Sense to identify and influence the right accounts—ensuring every campaign touchpoint was relevant, resonant, and measurable. In this way, we did more than introduce a product—our bold, strategic, and built-to-scale creative helped Shift5 take ownership of an emerging category.

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