Canopy Neurodiversity Foundation
Brand StrategyVisual IdentityWeb Strategy & UX
Empowering employment for neurodivergent individuals
Everyone wants the opportunity to reach their full potential, and key to realizing this is a meaningful career. But for neurodivergent individuals, the path from school to employment can be daunting. While a variety of organizations offer support for these job seekers and potential employers, their efforts are not well coordinated, they often lack funding and they all need committed, qualified people.
Washington Neurodiversity Project was created to address this head on, with a goal of launching a new foundation to finance and support these organizations in Washington State. They turned to Grafik to build their new brand from the ground up.
We formed a partnership with WNP’s team and visionary founders to launch The Canopy Neurodiversity Foundation in 2025, by:
Clarifying the mission
with clear navigation and filtering functionality so users can access the research they need within seconds.
Setting the brand strategy through stakeholder research and definition of brand pillars, positioning, and audience messaging.
Naming the organization “Canopy Neurodiversity Foundation” to evoke the shelter, growth and connection they are building.
Designing a logo and full visual identity to capture tone and imagery to bring the brand to life.
Developing canopyfoundation.org website and suite of brand materials for launch and ongoing communications.
We made it work.
Deep commitment.
This was, and is, personal for Canopy and for our Grafik team. Helping our own neurodivergent children, nieces and nephews, and friends reach their full potential hits home for all of us, and Grafik has been working with organizations focused on this cause for many years.
Collaboration and camaraderie
Yes, there were weekly Zoom meetings, but we also traveled to Seattle many times for in-person sessions with the Canopy team. Every trip was impactful and meaningful, creating connection, unified vision, and an engaging and collaborative relationship.
Attention to detail.
Every word and phrase was crafted to be appropriate for and respectful of neurodivergent individuals. Every image and website page was designed for connection and compliance. And every part of the brand was focused by Canopy’s clear and compelling mission.
Outcome
Canopy Neurodiversity Foundation launched in August 2025, beginning its dedicated quest to bring about change… We at Grafik are thankful for this collaboration, very proud of the work, and confident that Canopy will make a real and very important difference in Washington State, and beyond.