Throughout his eleven years overseeing digital design, Rob has prioritized people over pixels—as in discovering what makes them tick. So it’s no surprise his approach to design is consultative and centers around the user experience. His love of creating extends beyond the workplace: he builds and refinishes furniture, paints, writes stories and recently took up photography. And if re-creation also counts as creation, he can recite all the dialogue in Aladdin. The whole movie.