Manager, Brand Strategy
As a Brand Strategy Manager, Katelin Breitmayer helps organizations clarify their positioning and tell their stories with impact. Katelin develops and executes distinct brand strategies that align internal teams and drive external growth. She brings a versatile skillset spanning brand positioning, naming, persona-based content strategy, survey design and analysis, and comprehensive competitive research. Here at Grafik, her client portfolio includes LEE, ASWB, Canopy, NAIS, ERT, Saildrone, and HII. Previously, she supported nonprofit and healthcare organizations with social media strategy, analytics, and lead-generating content.
Katelin earned her B.A. in Communication Studies from James Madison University (Go Dukes!), with a concentration in Public Relations and a minor in Creative Writing. Outside of Grafik, she enjoys singing, acting at local community theaters, exploring the great outdoors with her husband and daughter, and reading through her growing TBR list.