In the dynamic realm of business strategy, the distinction between branding and marketing is often blurred, yet their unique roles are pivotal to a company’s success. For B2B companies navigating the intricacies of the marketplace,…
Beginning the first week of 2024, Google is set to being phasing out third-party cookies. With cookied inventory accounting for 78% or more of programmatic ad buys, the post-cookie era will bring about a seismic…
As the holiday season approaches, businesses are gearing up for the annual online shopping frenzy. With consumers increasingly turning to the digital realm for their holiday purchases, social media advertising has become a crucial tool…
Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that,…
Before the pandemic, Philadelphia was experiencing a renaissance. Young professionals, families, and artists were drawn to its diverse neighborhoods, cultural attractions, and thriving job market. However, the pandemic prompted a significant shift toward the suburbs,…
As we fully settle into the digital age, it has become easier than ever to connect with audiences all over the world. But what about the audiences right in our backyards? Enter hyperlocal social media…
Break out the BENGAY ®, because the digital landscape is evolving at whiplash speed. From raw, short-form videos on TikTok to AI-driven content, there are many new opportunities to captivate audiences and stand out from the…
In today’s highly competitive marketing landscape, brands are constantly seeking innovative ways to engage with consumers and create lasting impressions. Enter experiential marketing—a formidable weapon that empowers brands to forge deep connections with their target…
