Our efforts to define, name, and express the evolved MAPI brand started with a market research initiative aimed at engaging top manufacturing executives to gain a deeper understanding of the value MAPI, and other member organizations, held within this industry. Insightful feedback from this survey, coupled with one-on-one interviews, a competitive audit, and internal working sessions, yielded a scalable framework for the brand that informed how we’d approach the identity and communicate with both internal and external audiences.
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