Grafik The Right Idea written on a brick wall

Fueling a culture of creativity

Check out the latest issue of Communication World (Jan-Feb 2009) to read an interesting article written by Cathy Austin on techniques to keep creative staff energized and motivated. Creating a culture of creativity is always challenging—but never more so in economically tight times when you can not throw dollars at the problem.

Fueling Creativity Article

But maybe the real creativity comes from figuring out how to motivate and support each other by spending human capital rather than George Washington’s. I think a great example of that is the recent outings that Mila organized to the Carpender shelter. From all the reports I have heard, they were worthwhile experiences that created tight bonds among the participants while doing good.

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