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Brand Messaging
We make new things familiar and familiar things new
How you speak about your brand, your industry and your customers is as much a part of your identity as your logo. More than a look, more than a tagline, we articulate why you exist, and why everyone is glad you’re in business.
Naming
Naming is at once one of the most basic and complicated, vital decisions you can make. From companies to divisions to new products, we help you navigate everything from patent and trademark issues to the internal rollouts that gain full company buy-in.
Mantra
Capturing the immutable spirit of your firm in as few words as possible is not easy. But it does so much for a brand, informing everything you do as an organization. Marketing campaigns, employee initiatives, recruitment, brand storytelling—all are guided by your brand mantra.
Messaging
We identify what’s most important to each audience, then go beyond topics to discover the voice that’s true to the relationship. Then we test and refine to make sure it’s right. The result is a cohesive brand voice that attracts the employees you need and tantalizes the consumers you want.
What it's like to work with us
Hear how we formed a true partnership with the C-SPAN team to refresh their brand identity and messaging, and the unforeseen positive outcomes that grow out of such deep involvement.
Our point of view
Browse our latest ideas about brand messaging.
Getting “it” right—for Strayer and America Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and television already. Grafik…
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Channels change. Your brand voice shouldn’t. We live in an age where technology has transformed the way we approach marketing. With more access to data than ever before, digital tools are becoming increasingly robust. Marketers are now armed with an immense amount of information that allows them to …
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What’s so important about your brand? A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It is what the public thinks you are, w…
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