Storyscaping With Apps

Nike effectively incorporated storyscaping (story + value + experience) into their new app, Nike SB, allowing them to infiltrate a new market. The app allows new and experienced skateboarders to learn new tricks, upload their own content, show off their skills, and share their tricks with other skaters all over the world. To read the full article click here.

Preparing for the GA4 migration: Key differences in reporting from Universal Analytics

Google Analytics has been the industry-standard web analytics tool for more than a decade, helping businesses of all sizes to measure the performance of their websites and gain insights into their audience’s behavior. But, as…

The AI invasion: Keep calm and create on

If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…

Top considerations for your 2023 marketing strategy

The past year saw marketing spending return to near pre-pandemic levels as consumers regained confidence. But the landscape remains complex, ever-changing, and competitive. So, what can help you rise above the noise? Here are three…

How to make the most of peer-to-peer fundraising on social media

Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…

Storyscaping With Apps

Related Articles