Storyscaping With Apps

Nike effectively incorporated storyscaping (story + value + experience) into their new app, Nike SB, allowing them to infiltrate a new market. The app allows new and experienced skateboarders to learn new tricks, upload their own content, show off their skills, and share their tricks with other skaters all over the world. To read the full article click here.

Brand therapy: Uncover and unleash your brand archetype

Is your brand having an identity crisis? You’re not alone. B2B brands often find themselves struggling to stand out in a crowded market. And while there may be plenty of short term fixes, the best…

Can a branding agency even guide the M&A process?

Mergers and acquisitions present companies with complex challenges that require more than just strategic decisions—they demand collaborative problem-solving to ensure success. A branding agency can play a crucial role in guiding this process, providing both…

Stratfest 2024: Building a Lingua Franca for Creativity and Business

At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…

The Strategic Power of Brand Awareness Surveys for B2B Companies

As a CMO, you understand that data-driven decisions are the backbone of successful marketing strategies. Before diving into a rebrand or launching a new campaign, it’s essential to have a clear picture of your brand’s…

Storyscaping With Apps

Related Articles