Digital strategist leveraging an agile approach for a brand refresh.

Brand Refresh

More than new words and pictures

Ready to build a brand that transforms stakeholder perceptions, changes behavior and drives bottom line performance? Our experienced strategists will guide you through a makeover that redefines your purpose and your value in ways both singular and compelling.

Our process begins with a deep dive into your organization, your audiences, competitors, and industry, with one-on-one interviews, audits and surveys. Once we all agree on where things stand, we take your brand where it needs to go, with a brand strategy that puts your team in the driver’s seat.

A ux designer leveraging internal and external interviews and a site audit for a website redesign.

Immersive Research

  • Internal Stakeholder Interviews
  • External Stakeholder Interviews
  • Communications Audit (All Messaging)
  • Site Audit
  • Competitive Review
  • Competitive Digital Review (Including Social Media)
Grafik, a top branding agency, leverages brand attributes, brand pillars and a strong digital marketing strategy for a brand refresh.

Sound Strategy

  • Brand Attributes
  • Brand Pillars
  • Target Audiences and Persona Development
  • Positioning
  • Messaging Platform
  • Digital Marketing Strategy
  • Mantra Development
Integrated marketing requires a strong visual identity which includes coordinated websites, display ads and logos.

Impactful Creative

  • Visual Identity
  • Logo
  • Website
  • Display Ads
  • Outdoor
  • Experiential
  • Tradeshow

Firms we’ve helped

From technology to e-commerce to finance and beyond, we’ve built brands that create value, attract talent and get people talking.

Featured work

Your brand should be the accelerant that rockets your company to greater and greater success. See how we’ve helped the following companies thrive.