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Senior Content/Social Media Strategist
Overview
We’re looking for a strategist with pithy writing prowess and proven performance executing campaigns across all the “biggie” platforms in today’s social media marketing landscape–Facebook, Instagram, Twitter, LinkedIn, Snapchat, and YouTube. As part of this role, you’ll work with our digital team to develop and execute both paid and non-paid social media and content strategies, helping to grow our client’s business through a variety of online and social channels.
Attributes:
- Creative and forward-thinking
- Ability to build trust and nurture strong relationships with clients
- Team-oriented and highly collaborative; ability to work iteratively with designers and other strategists daily
- Strong work ethic, willing to go the extra mile when necessary
Skills & Talents:
- Deep understanding of both organic and paid content strategies for social media platforms such as Facebook, Twitter, LinkedIn, Snapchat, Instagram and YouTube
- Strong analytical skills with the ability to conduct industry and competitive research that inform strategic recommendations
- Excellent writing skills, capable of crafting insightful, personalized client briefs and creative copy
- Preferred Google Analytics, AdWords, and Hubspot Certified
Education & experience:
- 3+ years experience in digital marketing, with 2+ years leading social media strategy or campaigns for B2B and B2C brands
- Proven performance employing social media management best practices, measuring results against key performance indicators, and working with creative teams to execute and optimize campaigns
- Hands-on experience with social media listening tools like BrandWatch, Meltwater, or other platforms
- Proficient in Google Analytics, Google AdWords, and other SEO tools
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