Picture of Gregg Glaviano, Mike Dulik, and Mila Arrisueno Mila

Senior Brand Strategist

Overview

Our strategy team is deeply engaged in positioning and branding initiatives with some of our largest clients. C-Suite executives and boards of directors regularly look to these individuals to ensure the most advantageous approach to mergers and acquisitions, rebrands, and product launches. Working through a rigorous process that includes research, analysis, and brand definition, our strategists deliver market insights, value propositions, messaging platforms and brand narratives that help to turn market contenders into category leaders. 

 

RESPONSIBILITIES:

  • •  Establishing research objectives and determining the best method to achieve them, i.e. developing interview guides and surveys 
  • •  Ensuring achievable methods to deliver qualitative and quantitative data sets
  • •  Methodically examining and various types of information, from spreadsheets to in-depth industry reports and digital analytics dashboards
  • •  Processing research results into compelling findings presentations that logically lead to positioning options
  • •  Creating positioning strategies and outlining required steps to own a market position
  • •  Defining brand elements: attributes, influencers, and pillars 
  • •  Developing positioning and/or brand statements, as well as messaging platforms
  • •  Applying critical and conceptual thinking to help infuse development of names
  • •  Maintaining and growing multiple client relationships
  • •  Supporting in the development of POVs for new business pitches

REQUISITE SKILLS:

  • •  Excellent communication skills 
  • •  Powerful presentation style, and persuasive speaking skills
  • •  Expert knowledge of evolving research tools
  • •  Eagerness to evaluate and test new methodologies
  • •  Mastery of digital platforms and presentation tools such as Qualtrics and Keynote required

EDUCATION & EXPERIENCE

  • •  5-7 years of brand strategy experience working with major brands in an agency role required (B2B experience preferred)
  • •  3-4 years of experience working with marketing, advertising, or communications teams
  • •  Undergraduate degree in marketing or communications required, graduate degree preferred

This position is ideally located in the greater Washington D.C. area with the ability to work remotely.

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