Picture of Gregg Glaviano, Mike Dulik, and Mila Arrisueno Mila

Senior Brand Strategist


Our strategy team is deeply engaged in positioning and branding initiatives with some of our largest clients. C-Suite executives and boards of directors regularly look to these individuals to ensure the most advantageous approach to mergers and acquisitions, rebrands, and product launches. Working through a rigorous process that includes research, analysis, and brand definition, our strategists deliver market insights, value propositions, messaging platforms and brand narratives that help to turn market contenders into category leaders. 



  • •  Establishing research objectives and determining the best method to achieve them, i.e. developing interview guides and surveys 
  • •  Ensuring achievable methods to deliver qualitative and quantitative data sets
  • •  Methodically examining and various types of information, from spreadsheets to in-depth industry reports and digital analytics dashboards
  • •  Processing research results into compelling findings presentations that logically lead to positioning options
  • •  Creating positioning strategies and outlining required steps to own a market position
  • •  Defining brand elements: attributes, influencers, and pillars 
  • •  Developing positioning and/or brand statements, as well as messaging platforms
  • •  Applying critical and conceptual thinking to help infuse development of names
  • •  Maintaining and growing multiple client relationships
  • •  Supporting in the development of POVs for new business pitches


  • •  Excellent communication skills 
  • •  Powerful presentation style, and persuasive speaking skills
  • •  Expert knowledge of evolving research tools
  • •  Eagerness to evaluate and test new methodologies
  • •  Mastery of digital platforms and presentation tools such as Qualtrics and Keynote required


  • •  5-7 years of brand strategy experience working with major brands in an agency role required (B2B experience preferred)
  • •  3-4 years of experience working with marketing, advertising, or communications teams
  • •  Undergraduate degree in marketing or communications required, graduate degree preferred

This position is ideally located in the greater Washington D.C. area with the ability to work remotely.


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