Having served on both sides of the table, Robin brings unique perspective to the Grafik leadership team. Her understanding of how best to take on branding and marketing challenges is shaped by a career that spans more than 20 years.
Client-side, Robin has helped executive teams achieve critical KPIs by architecting and executing cohesive marketing programs that demonstrate brand value and drive business. While working in a B2B Silicon Valley agency, she’s developed numerous award-winning marketing programs that enabled her clients to increase awareness and brand loyalty. With experience in various high-tech markets such as enterprise software, cloud, IoT, broadcast, biotech, semiconductor and enterprise networking, Robin has the uncanny ability to translate engineering buzzwords into the kind of clear, concise messaging that makes prospects take notice and keeps customers engaged.
Proud to be called a Sun Devil, Robin received both her Bachelor’s degree and her MBA from Arizona State University. Go Sparky!