Robin’s understanding of branding and marketing challenges is shaped by more than 20 years on both the client and agency side. She designed and executed cohesive marketing programs that helped her executive teams demonstrate brand value while achieving critical business KPIs. Agency side, Robin developed award-winning marketing programs that increased awareness and brand loyalty for clients of her B2B Silicon Valley agency. Her experience in high-tech markets as varied as enterprise software, cloud, IoT, broadcast, biotech, semiconductor and enterprise networking, provide Robin the uncanny ability to translate engineering buzzwords into the kind of clear, concise messaging that makes prospects take notice and keeps customers engaged. Proud to be a Sun Devil, Robin received both her Bachelor’s degree and her MBA from Arizona State University. Go Sparky!