Lauren Leva

VP, Marketing Services

Lauren Leva

It takes a whole lot of moxie to skydive untethered, bungee jump from the world’s highest commercial platform, or parasail the Tetons. But Lauren leaps headlong into everything, a quality that makes her an invaluable marketing lead. From her first day at Grafik in 2015, this Wake Forest alumni has been crafting smart strategies that bridge the gap between branding and digital marketing by guiding implementation of cross-platform campaigns that surpass even the loftiest KPIs. By combining industry best practices and deep platform expertise, Lauren leads our marketing department developing proven methodologies for richer customer engagements, and a more insightful approach to branding and marketing — all without a net.

Inspiration

Lauren Leva's favorite things
VP Lauren Leva with her husband
Girl wearing an orange dress using binoculars with an orange lighthouse background
Person biking next to a lake
someone walking their dog on a snowy street

Inspiration

Lauren Leva's latest thinking
Orange Coke Billboard
Sentiment Analysis: The world may not want an Orange Vanilla Coke
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
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Mastercard Logo
Weekly Lightning Chat: MasterCard’s new sonic brand identity
MasterCard recently debuted what it’s calling a sonic brand identity—a “distinct, memorable melody that will serve as a foundation for its sound across the globe,” from point-of-sale chimes to telephone hold music. The announcement (appropriately…
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Fireworks with their reflection hitting the water
Agency Forecast: 2019 branding & marketing trends
It was another year of rapid change in our industry. At times, it felt like we were taking one step forward, and two steps back: racing to adopt exciting new technology like machine learning and…
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