Lance Wain, Principal

Principal, CEO

Lance Wain

Meet the man who doesn’t have an off switch. Tirelessly focused on establishing Grafik as the region’s go-to firm for all things brand and marketing, Lance regularly forges partnerships with big brands, established leaders, and industry contenders. A former Capitol Hill staffer in the mid-90’s, Lance left politics behind and has devoted the last 20 years to working with clients such as Accenture, T. Rowe Price, the Prostate Cancer Foundation, Booz Allen, Intelsat, the Cystic Fibrosis Foundation, and many start-ups on their brand, digital, and business strategies. His passion is infectious and as a true Washingtonian, Lance relentlessly roots for the Redskins, the Wizards, and the Caps. On the odd weekend when one of those teams isn’t playing, he brings that passion to coaching his kids’ basketball and football teams.


Lance Wain's favorite things
Grafik team cause related work

Fighting for brands. Fighting for causes.

Lance's kids sitting on a rock

At the end of the day. Enough said.

Ship sailing under stormy ski

The power of mother nature

Logo for the Washington Redskins, Lance's favorite football team.



Lance Wain's latest thinking
Inspiring New Possibilities
What happened in Minneapolis, and its aftershocks, have had a profound impact on our world, and me personally as CEO of Grafik. As I watched what was happening all around us, I struggled initially: not…
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Picture of Grafik employees
This Is 40
Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure things changes based on where WE are in the continuum. For example,…
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Read head woman tying her shoes while sitting on a blue and white chair
2018 digital marketing trends
Siri first whispered in my ear, but Alexa has my attention throughout the house—and beyond. As the phrase “Internet of Things” rapidly goes the way of the information superhighway, its replacement, the “Internet of Experiences,”…
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