Hal Swetnam, SVP & Chief Creative Strategist

SVP, Chief Creative Strategist

Hal Swetnam

Veteran creative director, occasional voice talent, and incessant whistler, Hal is Grafik’s top creative strategist. After executing memorable campaigns for brands like Hilton, Exxon Mobil, and National Geographic, Hal today applies his creativity to articulating the authentic client attributes that make brand strategies relevant to both audiences and stakeholders, work that separates Grafik from other branding firms. Hal’s been an essential part of Grafik for more than 15 years, overseeing some of our most transformative brand work, including identities and strategies for JK Moving Services, The Neighborhoods of EYA, CFF, WTOP, and The U.S. Naval Research Laboratory.


Hal Swetnam's favorite things
What, How, Why written in 3 circles

My mission

You don't have to change much to change everything poster

My mantra

Image of Hal Swetnam's, our SVP, dog

My most attentive audience

Disney Castle colored pink

My home away from home