Hal Swetnam

SVP, Chief Creative Strategist

Hal Swetnam

As Grafik’s top brand strategist, Hal is squarely focused on helping clients stand out in a sea of sameness. He has spent the last 30 years helping brands find their northstar, their mantra, and their voice. After graduating from the University of Texas, Hal took on big name clients, such as Hilton, National Geographic, and ExxonMobil. Today at Grafik, Hal is at the center of our most transformative work, regularly leading strategic efforts and guiding creative development for nonprofits, tech companies, real estate developers, and national associations. All have all come to rely on his expertise in uniting individuals around a common purpose and generating richer engagement with audiences.


Hal Swetnam's favorite things
What, How, Why written in 3 circles

My mission

You don't have to change much to change everything poster

My mantra

Image of Hal Swetnam's, our SVP, dog

My most attentive audience

Disney Castle colored pink

My home away from home


Hal Swetnam's latest thinking
View of Washington DC at sunset
Place branding opportunity zones
The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus on some of the country’s most economically distressed communities.…
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Hal Swetnam, SVP & Chief Creative Strategist, giving a presentation
Uniting a family: Brand refresh for Merritt Companies
Business owners and C-suite executives often come to Grafik looking to connect siloed business divisions, or to develop a more holistic expression of their company through a brand refresh. And while you might think they’re…
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Grafik Blog NRL Brand Launch Image
NRL brand launch
Last week, Grafik was on hand for the launch of the new U.S. Naval Research Laboratory brand. After working with the leadership at NRL for a number of months, it was tremendously rewarding to find…
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