George Nicholas

Creative Director

George Nicholas

George has always loved how Michelangelo responded when asked how he created one of his statues. “I saw the angel in the marble and carved until I set him free.” George believes every client has an angel waiting to be freed, and in the course of his career, he’s liberated them for well-established brands, including FedEx, NASDAQ, Chevrolet, and UnitedHealth Group. At Grafik, he plays the role of broadcast producer, creative director, and brand storyteller — parts he was meant to play. Originally from California and a bi-product of  UCLA and UC Irvine, this political junkie (as our client C-SPAN will tell you) has been right at home in the nation’s capital for almost three decades. And Grafik is better for it.

Inspiration

George Nicholas's favorite things
Dog wearing a suit

Why do I make animals wear clothes?

Photo of George speaking on stage on his bio page.

Isn’t it obvious?

Early recording machine

Producing my first radio spot.

Inspiration

George Nicholas's latest thinking
White robot with green eyes speaking through a headset
Don’t interrupt me; I’m talking to a chatbot
Watch a child playing alone with dolls or action figures, and in almost all cases you’ll hear a very lively discussion, with many different voices used and personas assumed. Are we hardwired to talk to…
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Black and white image of a woman staring into the distance
Getting “it” right—for Strayer and America
Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and…
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Grafik Blog New CTAs Left Brain Right Brain No Brain Image Of The Scream
CTAs: left brain, right brain, no brain
The steady drumbeat for the “strong call to action” persists; personally I find CTAs as useful as a vestigial tail. I understand that people have been trained to look for phone numbers and URLs at…
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