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The more things change, the more we keep the good stuff.
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Brand Strategy

DC branding agency insights on the importance of touch in your company's tactile designs
Tactile design in the digital age
Touch has memory -John Keats My father loved books. Our…
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Be kind with your ’80s rewind
You may have noticed the plethora of pinched pant legs,…
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Out-of-home advertising: from billboards to beacons
Aptly named, out-of-home (“OOH”) advertising targets consumers when away from…
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Authentic advertising: allies of the LGBTQ community
June marks an important, and admittedly colorful, time for members…
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Brand Identity

D.C. brand firm insights on typography inspiration
How typography can help a culture stay alive
Typography is a powerful thing. It can elevate a brand…
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How to brand your office
Ready to bring your brand to life inside your office?…
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Living logos
Great logos defy trends, endure, are memorable, and serve as…
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Meet Watson, Your Personal Identity Protector [Video]
There have been numerous ads on how IBM’s Watson can help…
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Technology

Pivotal topics at Techweek 2017: AI and data intelligence
As D.C. continues to strengthen its reputation as a preeminent…
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DC branding agency provides insight on the importance of technology in OOH ads with inspiration from Coca Cola
The Coca Cola billboard: It’s not what you say, but how you say it
Everyone is familiar with roadside billboards, bus stop advertisements, posters…
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Wearable technology insights
4 telltale signs of revolutionary wearable tech
By 2019, one in five U.S. adults will be wearing…
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Code written by a developer
5 traits of a good developer
It’s undeniable that the world of developers today is pretty…
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Culture & Events

The more things change, the more we keep the good stuff.
Grafik is about to turn 40 (which I’m told is…
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Demonstrating brand values through action
Last week, one of my colleagues critiqued several brands that…
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Pepsi Zero: The taste-free ad with no fans
It’s been all over the Internet—Pepsi’s now-pulled advertisement starring Kendall…
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Grafik Blog New Stranger Things Halloween Party Wall Image
Stranger Grafik—Creative communications and the upside down
If your office is anything like ours, your lunchroom conversation…
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