The arrival of the COVID-19 pandemic in early 2020 changed our working lives in an immediate, visceral way. Offices went vacant, plants slowly dying and forgotten lunches decaying in fridges. Employees adopted an entirely new…
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…
